In an era of social-media marketing, school fundraisers, and Kickstarter campaigns, more and more people need to persuade others to do something. Not everybody has the budget or skills for a TED talk, though, which is why Adobe is launching a new iPad app called Voice. The free app walks people through a handful of templates, offering a narrative structure like "hero's journey" or "promote an idea." People then add clip art, music, and graphics to build a pitch.
Adobe is recommending that users update their Flash Players immediately - especially those who frequent Google Chrome and Internet Explorer. The company released an emergency security bulletin on Tuesday that addresses vulnerabilities in Flash, which could be exploited by hackers.
Adobe Systems this week tipped its hand when it comes to the future of its Lightroom, revealing on its Web site a subscription plan for a mobile version of the software for editing and cataloging photos. 9to5 Mac spotted the subscription, a package costing $99 per year called "Adobe Lightroom for mobile".
Adobe announced the National Academy of Television Arts and Sciences will recognize the company with a 2013 Technology and Engineering Emmy Award for the role of its technology in Personalized Recommendations for Video Discovery. Adobe is receiving the award for developing the first recommendations system, which outlined the fundamental concepts of personalizing information for consumers as they search for and discover video content. The company will be honored during a ceremony at the International Consumer Electronics Show today.
Adobe on Monday released its latest version of Photoshop Elements and Premiere Elements, lower-cost version of the company's photo- and video-editing suites geared toward hobbyists. Photoshop Elements 12 and Premiere Elements 12 have been overhauled to incorporate new mobile capabilities and a revamped editing experience, the company said in a statement.
Adobe launched the latest update for Photoshop CC yesterday. Besides numerous smaller feature additions, this new version adds a tool called “Adobe Generator” that is, among other things, deeply integrated with Edge Reflow, the company’s tools for creating responsive web designs. Using Generator, which is also available as an open source tool, designers can now easily take assets from Photoshop – and even complete websites they mocked up in Adobe’s flagship tool – and turn them into responsive sites. Any changes in Photoshop are automatically synced to Reflow in real-time.
If you have installed Adobe software on your system, then you likely have installed various accompanying updaters that periodically check for updates from Adobe's support servers. These updaters should run seamlessly in the background; however, there are times when an odd configuration of them may result in annoying distractions.
Adobe Systems beat analysts' profitability expectations by 3 cents per share in the second fiscal quarter, ratcheted its Creative Cloud subscriber total up 221,000 to 700,000, and is considering new measures to mollify those who don't like the subscriptions, the company said Tuesday. Adobe is in the throes of a difficult transition to subscriptions instead of selling its software through perpetual licenses - one-time fees, with Adobe coaxing customers to pay for upgrades later.
Unexpected instabilities forced Adobe Systems to hasten a planned outage for its Creative Cloud Connection, a service that keeps files made on mobile devices or uploaded to the Web in sync with customers' PCs. Adobe launched it a half year ago in a preview version, and had planned to take it offline this week to update the interfaces the software uses to communicate with Adobe's servers.
Adobe is announcing new predictive capabilities for Adobe Social — capabilities that should be particularly helpful to marketers wondering why some social media posts take off while others fall flat. Bill Ingram, vice president for Adobe Analytics and Adobe Social, walked Anthony Ha through the new features in advance of the Adobe Summit in London. Adobe is using historical data — both in aggregate and at the customer-specific level — to predict the likely engagement level and sentiment around a specific Facebook post, and it can recommend keywords, content types and timing that might lead to a better response.