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Selectively compressing areas of an image
by Frank Beverdam Source article

Macromedia Fireworks lets you export a graphic with areas of varied compression. Selectively compressing an image lets you maintain high levels of detail in some areas and lower levels of detail in others to reduce the graphic's overall file size.

 
Create a selective JPEG mask
Choose quality settings for the image
Export the image to JPEG for use on the Web

Press the read it at external site link for the complete tutorial.

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