MSN takes on Google AdWords
Microsoft's MSN unit launched its own paid-search advertising program in France to compete with Google AdWords. Microsoft said it plans to begin testing the system in the United States next month.
MSN AdCenter, which debuted in Singapore at the end of last month, allows advertisers to launch highly targeted online keyword search-based campaigns, with the ability to include or exclude target customers based on geographic location, gender and age, and to run ads only during certain times and days.
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