Hyperlinks (or links) connect Web pages. They are what make the Web work, enabling us to travel from one page to the next at the click of a button. As Web Standardistas put it, “without hypertext links the Web wouldn’t be the Web, it would simply be a collection of separate, unconnected pages.”.
So without links, we’d be lost. We look for them on the page when we want to venture further. Sure, we pause to read a bit, but inevitably we end up clicking a link of some sort.
When you style links, remember that users don’t read; they scan. You’ve
heard that before, and it’s true. So, make sure your links are obvious.
They should also indicate where they will take the user.