What We Read this Week - Return On Engagement

January 3, 2011 Source article

Grow your business by intelligently focusing on the important ways to reach your buyers.

For the beginning of the year, we have another terrific book, granted by our friends from Focal Press , which is categorized into four sections and covers: Strategy (What to do before jumping in the pool), On-site techniques (Increasing your site's marketing mojo), Off-sire techniques (Driving traffic from external sources) and Return (Measuring results of your efforts).

The Story

You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail.

Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results.

Full review of the book and a competition will be available for you to read next week, so stay tuned and you might win a free copy of the book! 

Lubov Cholakova

Lubov CholakovaLubov has been with DMXzone for 8 years now, contributing to the Content and Sales departments. She is bringing high quality content in the form of daily blog updates, reviews, tutorials, news, newsletters,update emails and extensions' manuals. If you have a product that needs publicity or any other questions about the entire DMXzone community, she is the one you can contact.

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