With this book you get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, social media optimization, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API’s are also covered in great detail.
Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results.
What You Will Learn from This Book:
A lot of approaches are outlined in this book. Some of them, such as integrating a content management system with your site, are development intensive and could take weeks or months to implement. Others are as simple as filling our a form, checking a box, or installing a plug-in and can be done in minutes. The common thread they al share is that they help others find you online and, if implemented properly, can help you make friends, build community, get customers, and ultimately help your bottom line.
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Table Of Contents
Part 1: Strategy
Chapter 1: The Grand Plan
Chapter 2: On-site Strategy
Chapter 3: Off-Site Strategy
Part 2: On-Site Techniques
Chapter 4: Content
Chapter 5: Design
Chapter 6: Content Management systems
Chapter 7: Development
Chapter 8: The Blog
Chapter 9: Really Simple Syndication
Chapter 10: Email Marketing
Part 3: Off-Site Techniques
Chapter 11: Social Media Overview
Chapter 12: Social Media Optimization
Chapter 13: Web Video Produ