In the second part of highlighting the new Google Analytics, Google gives you a short but powerful insight with Plot Rows. The graph on top of most Google Analytics reports is designed to give you a quick overview of your site’s performance over time. From the graph it’s easy to spot trends and understand how your traffic has changed over time.
Plot Rows in the New Google Analytics
Say for example you’re examining your site’s traffic by traffic source. You can see there are peaks and valleys in the traffic, but if you want a sense of the major contributors, you need to dig into the table. With Plot Rows, you can graph any two rows alongside the overview. You can then easily determine how much a row contributes to the whole. Or you can compare two lines against each other to look for comparison trends.
To use Plot Rows, just tick any one or two checkboxes next to the rows you want to plot, then at the bottom of the table, hits the Plot Rows button. Remember, that some reports like New vs. Returning default to a Pie Chart view. This doesn’t mean you can’t use Plot Rows, just switch the view to Data, and you’re good to go.
Here’s a quick video showing this in action