Adobe Systems Incorporated announced that CQ5 from Adobe was recognized as a Leader in “The Forrester Wave: Web Content Management For Online Customer Experience, Q3 '11” report. The independent report evaluated 10 Web Content Management (WCM) products across approximately 115 comprehensive criteria such as overall strength of vendors’ current offerings, a clear product strategy and vendor market presence.
“Adobe’s WCM is especially strong on enabling business users to manage presentation as well as content via slick user interfaces, and benefits from a rich media product that was built on the same architecture as its WCM product, a differentiator in this evaluation,” wrote the recently published report. “The vendor is early in its integration. But it has great potential, and implementation firms report a good deal of success behind Adobe’s offering.”
Adobe’s position as a Leader in the WCM evaluation was also attributed to its “excellent offering in terms of technology and features”. The report added, “Its integration with other Adobe-owned CXM (Customer Experience Management) components shows potential.” Adobe received high scores across a broad range of criteria such as authoring tools, customer experience management, library services, presentation management and product strategy. Adobe also received a 5-out-of-5 rating in product architecture and the highest rating for content publishing and deployment in the report.
“Forrester Research highlights the critical role WCM plays as part of a broader enterprise platform and strategy around Customer Experience Management,” said Kevin Cochrane, vice president of enterprise solutions and product marketing, Adobe. “Adobe’s Web Experience Management Solution is a key component of the new Adobe Digital Enterprise Platform and we believe it’s the right solution to give enterprise marketers and IT the marketing agility to attract new audiences, deliver targeted content, and optimize multi-channel outreach for increased click-throughs, conversions, and revenue.”
Adobe’s Web Experience Management Solution
Adobe’s Web Experience Management Solution is one of six new Customer Experience Solutions in the recently announced Adobe Digital Enterprise Platform for powering new customer-centric experiences out of the box. Web Experience Management attracts new customers by providing business and marketing professionals with a solution for creating, managing and publishing rich content across Web, social, mobile, and email. The Adobe Digital Enterprise Platform enables enterprises to build immersive, multi-channel digital interactions for today’s social and mobile customers. A significant milestone in Adobe’s delivery of its Customer Experience Management vision, it gives enterprises the ability to bring together marketing and IT to deliver engaging, authentic solutions that increase brand loyalty and bolster competitive differentiation.