In this article, we’ll discuss “designer myopia”: the all-too-common phenomenon whereby, despite our best intentions, we sometimes design with a nearsightedness that results in websites and applications that please ourselves and impress our peers but don’t meet user and business goals.
With Mehaffy and Salingaros’s article as our guide, we’ll investigate the causes of designer myopia, and then explore some solutions to help us take the focus off ourselves and back on the people we’re designing for.
Daniela is writing tutorials, news, newsletters, and update emails for the DMXzone specialising in the sphere of electronic processing, analysis and publication of texts, and interested in the development of new Internet technologies and problems related to the cyberculture and net literature. She has a bachelor's degree in Bulgarian philology, and a master's degree in computational linguistics.
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