Creating A Lasting Impression

Lasting impression - a necessity for deep impact on the users

Carolyn Knight and Jessica Glaser can agree that the work they do should inform, should be appropriate to the client and their audience and should, of course, look good. But there’s a fourth attribute worth aiming for: creating a lasting impression. Visual memory is fascinating — they often use it without realizing. If, for example, you ask someone how many rooms they have in their home, before answering, most will walk through each room in their mind’s eye (possibly even with their eyes closed to aid concentration), adding up as they go. If graphic designers can tap into the benefits of this phenomenon, providing visual triggers to keep the subject matter of their work fresh in the audience’s memories, they will surely enjoy advantages.


Professor Bruce Brown of the University of Brighton in the UK is an expert in visual memory. He describes letterforms as “meaningless signs, specifically designed to help us construct permanent memories for otherwise meaningless sounds so being the simplest and most powerful mnemonic system devised.” .There’s no doubt that information wrapped in a witty or shocking package is hard to forget. Not only does the memory of them linger, but they’re often so powerful that you’ll want to share them with friends.

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