Planning Your Web Design with Sketches

Planning a website doesn't have to be completely digital

There are plenty of foundational courses taught in design school. And it’s no surprise that big agencies and startups are taking a back-to-basics approach to their design processes. Whether you’ve been a lifelong doodler or have serious sketch chops, being able to use paper to explore new ideas is an important skill in the design field. Fear not! The analog power of the pencil isn’t dead. In this device-focused era, there’s still plenty of room for a simple, proven design process.

 

Steven White has found, that clients tend to find the work informal enough that they can suggest changes and make edits. Fully rendered comps look “finished” or nearly complete. He thinks that can hamper a client’s willingness to suggest improvements or changes. Sketches are loose, friendly, informal… you can erase them and change them. By sketching, you can do rapid, almost train-of-thought development to get your ideas down quickly. It works on-the-fly, so you can spend less billable hours at the monitor and more time generating ideas. Simply roll up your sleeves and find solutions. Sketching kills the need for-placement-only (FPO) images. You know, the big “x” images, you put in your mock-ups and comps to show where you’ll put real assets. And you’ll save on using expensive stock photography for FPO.

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