Authentic Design
The recently popularized “flat” interface style is not merely a trend. It is the manifestation of a desire for greater authenticity in design, a desire to curb visual excess and eliminate the fake and the superfluous. In creating new opportunities, technological progress sometimes leads to areas of excess. In the 19th century, mechanized mass production allowed for ornaments to be stamped out quickly and cheaply, leading to goods overdecorated with ornament.