Build Content and Commerce on What You Know, Part III
"Experience is a critical concept to understand, particularly in a crowded environment where media constantly compete for consumers' attention. It goes beyond providing content that gets good user satisfaction ratings, to involving and engaging users' minds and emotions. Properly implemented, it can elevate a product from something that satisfies a basic need to something that compels repeat usage and loyalty."
Michael Zimbalist, president of the Online Publishers Association (OPA), made the above comments for a press release on 1 June 2005, and his words accompanied statistical data that showed how sixty-five U.S. Internet users defined their online experiences:
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.