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Creative Portfolio: Consumer Campaign
Often a Website client might branch out into other media to promote his products or services. Magazine advertisements, billboards, and television commercials all offer venues for marketing campaigns. If you know how to create and present a multi-format presentation like this, you could snag that Web client’s total advertising program. In this tutorial, Linda shows you how to create a campaign that is consistent with a client’s Website so that you can include this project in your portfolio.
The Portfolio Project: Print Advertisement Campaign
PORTFOLIO PROJECT: Ad Campaign. This project includes 3 full-page colour magazine ads, a billboard, and a storyboard for a 30-second television commercial. These projects can supplement a client’s Website, so pick a product or service that you’ve already worked with for this project, if possible. You will learn how to present these projects professionally to a client in a professional manner.
TOOLS: Begin with a sketchbook to make notes and to plan your ad campaign through thumbnail sketches. Even if you don’t have access to a layout program like QuarkXPress, you can use Photoshop or other software programs to complete this project. A basic understanding of print production, including billboards, is desirable.
WHAT YOU’LL A
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.