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Creative Portfolio: Collateral Materials
“Collateral materials” might sound stuffy and boring, but Linda offers a project that might turn your objections into excitement. You will create a T-shirt design, a postcard mailer, and a poster for a musician or for a band through this tutorial. And, you’ll also determine how you would box this merchandise to send to radio and/or television stations as a promotional package. This article will make you stretch your brain as well as your talents, and you’ll take away some ideas for other projects in the process!
The Portfolio Project: Promotional Package for Musician
PORTFOLIO PROJECT: For this project you will create a coherent collateral marketing package for a musician or for a band. This package will include a T-Shirt or sweatshirt iron-on design, promotional postcard or mailer, and a poster that will promote an already existing CD. In addition, you’ll need to develop a package for mailing these promotional materials to radio stations.
TOOLS: A software program that allows you to create print layouts.
WHAT YOU’LL ACCOMPLISH: This project will help you to pull together many of your previous lessons into one coherent package. The variety of materials involved offers many formats to test one design.
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.