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Creative Portfolio: Corporate Materials
A client’s stationery might seem like an easy project, but stationery defines a client’s image. You could consider stationery as a “cornerstone” on which other corporate and collateral materials are developed, because that stationery would hold a client’s logo, its corporate colours, and information about how to contact the client. In this tutorial,
The Portfolio Project: Corporate Stationery
PORTFOLIO PROJECT: You will develop corporate letterhead, envelope, and business card. This is a two-pronged project, because you will also examine a designer’s Web site that holds a perfect example for an online or CD portfolio.
TOOLS: Any software that allows you to create a print layout, including software that allows you to work with images either as vectors or bitmaps.
WHAT YOU’LL ACCOMPLISH: You will learn the process by which you begin to create corporate packages. This bedrock, or initial corporate project, will prepare you for upcoming tasks – the corporate brochure and the annual report. In addition, the steps you’ll take here will help you to begin to look at all projects as coherent packages.
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.