Carol Bartz Becomes Yahoo CEO
Yahoo's new CEO is the former Autodesk's executive chairman. Her challenges will include adapting from a successful but relatively unknown software company to a struggling media company whose internet properties used by hundreds of millions of people.
During a 20-minute call with press and analysts, Bartz mostly stuck to a predictable script--Yahoo's valuable assets, strong employees, shareholder value, blah blah blah--and avoided any mention of strategic options such as selling Yahoo's search business to Microsoft.
But she showed flashes of liveliness that, doubtless not accidentally, helped present her as a straight-talking character who's firmly seized the reins.
A more retiring person could have declined comment when asked how long it would take to scrutinize Yahoo's assets. Bartz took it as an opportunity to try to wrestle the initiative away from the punditocracy and put it in her Sunnyvale, Calif., office.
Comments
Be the first to write a comment
You must me logged in to write a comment.