SEO Beyond Your Site

The most common initial SEO strategy is to follow best practices for building user-friendly, well-formed websites. Optimizing your content and HTML, using good web page titles and generating links to your website are all ways you can help search engines such as Google, Yahoo! and Bing index your site better and more accurately.

However, because of an updated Google search ranking algorithm (dubbed "Panda") — which aims to reduce the efficacy of content farms with shallow content that often have artificially inflated backlinks and black hat search engine optimized content — the status quo has drastically shifted.

Google, along with other search engines, has gotten smarter and now includes social signals as a top ranking factor.

In order to succeed in this new search engine landscape, we must therefore look beyond our own website.

In this article, Alex Galasso will share some tips for using social media to help with SEO. The fundamental idea he wants to convey is that these tips are good practices to begin with and, when applied correctly, will stand hand-in-hand with your social media engagement efforts. Just like with any successful search engine optimization plan, when you put your users’ interest first, good search engine rankings often follows.