Adobe Launches Primetime To Facilitate TV Everywhere Services
A suite of tools for video delivery
Adobe has changed the way it sells technology used to enable high-quality streaming services from TV networks and other video providers. With the launch of Adobe Primetime — previously know as Project Primetime — the technology company is providing a suite of tools for video delivery. And it has signed up a couple of big new clients for the suite of products.
Over the last year, Adobe has been re-thinking and re-architecting its
media-delivery business to move from offering up several different
components needed for streaming video to providing a single unified
architecture to its clients. It’s come up with a new, modular way of
doing business that will allow customers to just pay for the services
they’d like to use on a subscription or usage basis.
Primetime leverages Adobe’s video publishing, player, DRM, advertising, and analytics offerings in an integrated set of products. The idea is to provide a sort of one-stop shop that will enable big TV networks and distributors to quickly turn up TV Everywhere-type streaming video services. By doing so, they should be better able to introduce multiplatform experiences while also tracking and monetizing the content that is being made available on those platforms.
Primetime leverages Adobe’s video publishing, player, DRM, advertising, and analytics offerings in an integrated set of products. The idea is to provide a sort of one-stop shop that will enable big TV networks and distributors to quickly turn up TV Everywhere-type streaming video services. By doing so, they should be better able to introduce multiplatform experiences while also tracking and monetizing the content that is being made available on those platforms.
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