Apple.com Gets A Redesign
New browsing experience and more
A redesign of Apple.com that went live today removed the standalone ‘Store’ tab, and the ‘store.apple.com’ domain entirely. This is an enormous change for one of the biggest online retail stores in the world. The buying experience is now woven into the site as a whole, with purchasing buttons and options for products available on every product page. Instead of browsing for information about a product and then having to make the ‘jump’ over to the store side, customers will now take care of both actions at once.
There’s a new browsing experience for accessories as well, and many pages like this one now focus on a few hand-picked items to feature, with other category-based browsing options below that. A unified shopping bag (not the old cart) now follows you wherever you go and allows a drop down view of what you’re making off with.
The buying experience is now a single-page affair too. Clicking on a buy button brings you to all of your choices up to and including extended warranties and cases all in a row.
More than 1 billion customers visit the online store every year, in 40 countries. All of those countries are seeing the new Apple.com today. Apple.com is one of the biggest websites on the internet according to traffic rankings, its design is picked over meticulously by the most design-savvy web and mobile developers. It should be interesting to see how they react.
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