After Acquiring Macromedia, what's Next for Adobe?

Knowledge@Wharton has got a great interview with CEO Bruce Chizen from Adobe.

The interviewer spoke with Bruce Chizen about the details of the Macromedia acquisition, Adobe's plans for integrating Macromedia's technology to develop the next-generation application platform, and his views on the challenges presented by Microsoft.

Adobe states the importance of the designer and developer community

Following the acquisition of Macromedia, Adobe is increasing their efforts to create community outreach programs to continuously improve their relationship with designers and developers across the world.

Flex 2.0 Beta 1

Adobe/Macromedia has got some interesting videos on the recently released Flex 2.0 Beta 1.

Adobe Flex 2.0 delivers an integrated set of tools and technology enabling developers to build and deploy scalable rich Internet Applications. Flex provides a modern, standards-based language supporting common design patterns and includes a client runtime, programming model, development environment, and advanced data services.

 

Adobe offers further details on Intel plans

Adobe has confirmed that Creative Suite applications will, in the future, be compatible with the Intel-based Macs. While the company did not give specific release dates, they did offer more details on their newest Mac OS X beta release and its other applications, including those recently purchased from Macromedia.

Macromedia Flash Player Version Penetration
Flash Player 8 is adopted widely by internet users. Figures of a world wide survey indicate that the player is already installed by around 50% of the worlds internet population (except for Asia).
Adobe Acrobat 3D

Adobe Acrobat 3D Extends Visualization and Publishing of 3D Designs. The new desktop software helps to extend document-based 3D design collaboration capabilities.

Using Acrobat 3D and harnessing the reach of Adobe Reader®*, extended project teams can more quickly, securely and cost-effectively drive to completion critical communication processes that require 3D visualization.

Google brings radio advertising to AdWords advertisers

Google Inc. announced it has agreed to acquire dMarc Broadcasting, Inc., a digital solutions provider for the radio broadcast industry.

dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc's technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements. 

In the future, Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.

Flash Lite 2 on Adobe Labs

The Flash Lite 2.0 update for the Flash 8 Authoring IDE can be downloaded at the Adobe Labs. Furthermore there is a recorded seminar by on Flash Lite 2.0. And JesterXL has created a great Flash Lite 2.0 sample; the Flickr flash lite application. 

Adobe Completes Acquisition of Macromedia

Adobe announced the completion of its acquisition of Macromedia, Inc. The transaction was finalized on Saturday, Dec. 3, 2005. The combination of Adobe and Macromedia creates one of the world's largest software companies. The move accelerates Adobe's strategic initiative to advance a powerful software platform, based on PDF and Macromedia® Flash® technologies, that scales from mobile devices to high-end servers.

Introduction to ActionScript 3

The gamesfactory.net has a great article on ActionScript 3. The new version of the language makes many fundamental improvements that will elevate Actionscript to new heights in the coding world.

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