In addition to finding and selecting colors that work for you, it is wise to develop and manage a color scheme for your project. It is simple to create a set of swatches in common image software such as Adobe’s Photoshop or Illustrator and organize colors in such a way that they are easy to find and use.
In this article, we’ll discuss “designer myopia”: the all-too-common phenomenon whereby, despite our best intentions, we sometimes design with a nearsightedness that results in websites and applications that please ourselves and impress our peers but don’t meet user and business goals.
In this article, we’ll show you how spending more time up front designing user flows leads to better results for both the user and business. Then we’ll look in depth at a common flow for e-commerce websites (the customer acquisition funnel), as well as provide tips on optimizing it to create a complete customer experience.
Simplicity is about subtracting the obvious and adding the meaningful. Simple designs are typically easier to use. The first step in achieving simplicity in design is, as Jony Ive said, to go deep. You have to truly understand what’s at the core, what’s the essence of the thing your designing.
Minimalism, interestingly enough, is usually born out of excess. In all arts, in all ways of life, we start out by taking and adding whatever we can. When we start to realize that more is not necessarily better, and that we can get by with less stuff, we try to simplify by removing unnecessary elements so we can focus on what’s truly important.
Over the past few years the number of fonts available for use in web design has dramatically increased. It wasn’t long ago that we all knew not to stray further than the basic Arial, Helvetica, Times, Georgia mix, but now there’s a range of services that allow the use of almost any font imaginable in your website design. This post rounds up the various custom web font solutions and looks at the pros and cons of each.
The Internet is being accessed by people everywhere on countless incredibly varying devices and responsive pages provide an easy and functional way to account for these differences. There has been a lot of discussion lately regarding the techniques involved in responsive design from a technical standpoint: media queries, percent based widths, etc. However, once you master the CSS tricks for implementing a responsive design, you’re faced with a much bigger hurdle: the actual design.
With the fall kicking off a sweeping change of nature’s color palette, we thought we would turn our inspirational spotlight once more in this direction. So with this mission in mind, we collected a range of new autumn photographs from some talented artists, and derived color palettes from them. Welcome to the Color Palettes of Fall!
Graphic designers for Apple software often have a way of precision. Mobile iOS apps and Mac OS X have proven to bolster a community of developers publishing under one library. And from this we can see a trickle-down effect into application websites.
With Halloween right around the corner, one of the year’s spookiest and most playful seasonal celebrations, we thought it would be somewhat appropriate if we put together a collection of desktop wallpapers for our readers to use to decorate their backgrounds. While some may think that this time of year is all about the horror and the macabre, we thought we would more focus on the lighter, more whimsical side of this holiday. No tricks, just treats.