Web is the No. 1 media
According to a recent research project of the Ball State University's Center for Media Design, Web media is the N0. 1 at-work media and No. 2 in the home, according to a new report from the Online Publishers Association.
Not surprisingly, newspaper use peaked in the morning; that print media was consumed by 17 percent of the subjects between 8 a.m. and 11 a.m. When this media was combined with Web consumption, the potential reach for advertisers climbed to 44 percent. During the same morning period, the number of consumers using magazines jumped from 7 percent to 39 percent, and from 44 percent to 62 percent for television.
"The point is that there is an incremental reach that someone can gain by putting together a multimedia campaign," Horan said.
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