Google calls for international privacy standards

Google called for new international standards on the collection and use of consumer data. According to Google fragmentary international privacy laws burden companies and don't protect consumers.

Although Google is currently under investigation by the EU for its privacy practices, the company claims it has been a crusader for protecting consumer privacy. Google argued for the United Nations to create standards that individual countries could then adopt and adapt to fit their needs.

"The ultimate goal should be to create minimum standards of privacy protection that meet the expectations and demands of consumers, businesses and governments," said Peter Fleischer, global privacy counsel for Google.