In this week's article, Linda shows how you can tune and time your PR to get the maximum results for your efforts. She takes you on a tour which shows that you have to become a guerilla at start, not a designer, to conduct a successful PR campaign.
If you're a designer, you're probably clued in on how your Web site and/or blog can be used to gather marketing statistics. With global reach, that Web site and/or blog and your social media networks can do things for you that no other newspaper or magazine could ever do. You should be building these networks early in the game, back in the nine-month era.
The point is to become public. When you become public, bad things can happen.