Adobe is Investing in Digital Media
Adobe announced plans to invest in Digital Media and Marketing solutions
Adobe announced plans to further align its business around the two growing market areas of Digital Media and Digital Marketing solutions. The company is a leader in Digital Media content authoring solutions, enabling customers to create, distribute and monetize digital content. The future plans are Adobe to become also a leader in the solutions for managing, measuring and optimizing the digital marketing and advertising.
While Adobe’s Digital Media business centers on content creation and publishing, its Digital Marketing business is focused on enabling customers to maximize the impact of their digital experiences across devices and media types. Adobe’s Digital Marketing growth agenda is focused on becoming a mission-critical solution provider and partner to marketers.
The company is fully restructuring its business including the related to
revenue, earnings per share, non-GAAP earnings per
share, the potential growth in the target markets, the ability to align
their business to successfully respond to opportunities in those markets
and changes in the industry, which involve risks and uncertainties that
could cause actual results to differ materially.
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