Simplicity is about subtracting the obvious and adding the meaningful. Simple designs are typically easier to use. The first step in achieving simplicity in design is, as Jony Ive said, to go deep. You have to truly understand what’s at the core, what’s the essence of the thing your designing.
In his now classic book Art and Visual Perception, Rudolph Arnheim noted that people will perceive and interpret ambiguous or complex shapes as the simplest form possible. There’s something inherent in us that prefers the simple to the complex.
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