We’re going to examine a basic technique that could help you improve your general content flow, and, for lack of a better term, I’m going to call that technique the proxority principle (a portmanteau word that combines "proximity" and "priority").
If you have ten spare minutes, give this simple activity a try. Go through your website and weed out anything that isn’t offering what it should. Make existing objects provide greater value to users (or use less space), and don’t be afraid to reorganize your code and its content to ensure that what’s needed is what appears. Oh, and if you do feel tempted to make actions elicit responses, ensure that users know that your website is responding; after all, you don’t want them clicking "submit" ten times in a row, only to fail.
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