Adobe Announces Integrated Video Publishing, Advertising and Analytics Platform
Project “Primetime is the industry’s first integrated video and ad service across devices
Adobe presented the industry’s first fully integrated video technology platform, called Project Primetime, that enables smooth, TV-like experiences for ad-supported videos across Web-connected devices and delivers premium content videos and adds across all major operating systems, including Apple iOS, Google Android, desktop OS and connected TVs.
Primetime creates a single, end-to-end workflow that interconnects Adobe streaming technologies, content protection, analytics and optimization with the recently acquired Auditude video advertising platform. This integration enables premium video providers to give customers a superior viewing experience through seamless dynamic ad insertion into any content type, whether linear, live or on-demand across Web-connected devices. Adobe Digital Marketing Suite is integral to Primetime, ensuring that media companies are able to combine consumption and revenue data to personalize their content and ads.
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