If you want to reach potential and existing customers, they’re a great way to spread the word about upcoming projects, company news, and other business-related information to a large audience. In this tutorial Stephanie Hamilton will walk you through how to create your own email newsletter template, taking into consideration common design patterns that prove to be effective.
As general practice, it’s best to design your newsletter with a fixed width instead of a fluid/liquid layout. This will prevent horizontal scroll bars as the result of not using the full width of the screen. Design your newsletter with a width of around 550-600px and make sure the important information is within the top 300-500px of height as this is the size of an average preview pane.
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