Development teams and design strategists spend countless man-hours converting the ideas for a website into a crucial tool for business development. They build database tables, track user navigation paths and create stunning graphics to bring a company’s products to life on the screen. While the fruits of these efforts are often both visually stunning and technically proficient, they can all count for nothing if no one can find the site in their search results.
Search engine optimization (SEO) is the practice of optimizing a site’s design so that it will appear at or near the top of a search engine results page when a user searches for they keywords related to that site’s products.
Method #1: sIFR
Scalable Inman Flash Replacement (sIFR) is a technique that uses a combination of JavaScript, Flash and CSS to target specific text elements within a page. The sIFR technology is especially useful for headlines with custom fonts; it allows the use of nearly any font type, size and color, while presenting the code in a search engine-friendly manner. The sIFR text will also render in browsers without Flash capabilities, making it more accessible.
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