Google Reigns in Search For September
Users flocked to Google, toyed with Bing, and dropped off from Yahoo
Surprise, surprise, Google is still the king of search in the U.S. In fact, any other search engine pales in user numbers comparison. According to new data released by digital analytics company ComScore yesterday, 66.7 percent of users core searches in September were on Google, which is 0.3 percent higher than August. Trailing behind were Microsoft's search engines, which got 15.9 percent of the market share, and Yahoo came in third with 12.2 percent - which is down 0.6 percent from August.
Over the last year, Yahoo's share has been in a steady free-fall. It finally lost its second place spot to Microsoft's Bing last December. Just a year and a half ago, Yahoo's search market share was 16 percent, by January it was 14, and now it's down to 12. Other data from ComScore's report yesterday shows that millions of people are still conducting billions of searches each month. According to the analytics company, people in the U.S. searched more than 16.3 billion times in September. Although that number seems high, it's actually down slightly from August, when people searched more than 17 billion times. Of these searches, 10.9 billion were done on Google, and 2.6 billion were on Microsoft sites.
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