Firefox New-tab Page won't be Plastered with Logos
Ads on the windows that show when Firefox users launch a new browser tab
Mozilla is updating a plan to put ads on the windows that show when Firefox users launch a new browser tab, reassuring users that they won't lose control or be overwhelmed with ads. Mozilla announced the Firefox new-tab page advertisements idea in February, saying it wanted to feature "directory tiles" that would be useful to users. The plan has caused some worries, though.
"A lot of our community found the language hard to decipher, and worried
that we were going to turn Firefox into a mess of logos sold to the
highest bidder; without user control, without user benefit," said
Johnathan Nightingale, Mozilla's vice president of Firefox, in a blog
post. "That's not going to happen. That's not who we are at Mozilla."
But
the new-tab page still could carry sponsored content from "hand-picked
partners," and Mozilla plans to experiment with that in the future.
Mozilla hadn't actually shown any ads thus far, said Darren Herman, vice
president of content services, in a statement. "None of the tiles are
sponsored at this time because the goal of initial experiments is to
measure user interest and value of recommended content. Sponsorship
would be the next stage once we are confident that we can deliver user
value."
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