The author says: This all started when I was trying to get banner ads up to cover the hosting costs for the site. I started using a company called BurstMedia. I've been fairly happy with them overall but I also wanted more flexibility in my advertising. I looked at downloading some free banner rotation software but I didn't find anything I was excited about. Plus, none of software used the cool new way to select a random record that I'm going to cover in this article. I had three main goals for this software:
- First, it had to be simple and easy to implement. Whenever I add a new feature to the web site I like to make it as simple as possible. I always learn so much about what I really want while I'm using the feature I hate to invest much time up front.
- Second, it had to support advertising networks, link exchanges and serving my own ads off the site. My site is still relatively new and I'm still working on the best ways to generate revenue.
- Finally, I wanted a solution that I could build on as I required more features. Nothing in my first requirement should make my work harder in the future. That sounds like a contradiction but I'll explain more in the article.
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