Firefox Retention 12 point plan
Firefox is trying to improve the number of new users that keep using the browser as only 50% of the people who download Firefox actually try it and about 50% of those people continue to use it actively. Therefore the company has created a review plan to improve their retention. 
The plan is public
to all as they are looking for feedback and people who want to help out.
Currently the plan has twelve major points:
- Change Firefox icon label to closer resemble action of getting to web Slide examples
- Force the Firefox icon to easier to find location Slide examples
- Alter the default browser settings path for better user choice Current method slide Proposed method slide
- Major outbound brand marketing program driving brand recognition and differentiation
- Improve download page and first run pages Slide example 1 Slide example 2
- Launch support.mozilla.com SUMO
- Make common plug-ins work out of the box
- Make add-ons and personas more accessible
- Make the web feel more human Slide example
- Improve messaging through communication channels
- Stickier start page
- Change Firefox icon image to closer resemble action of getting to web
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