Lively No More
In July Google launched Lively in Google Labs because they wanted users to be able to interact with their friends and express themselves online in new ways. Google has always been supportive of this kind of experimentation because they believe it's the best way to create groundbraking products that make a difference to people's lives. But they've also always accepted that when you take these kinds ot risks not every bet is going to pay off.
That's why, despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, they've decided to shut Lively down at the end of the year. It has been a tough decision, but they want to ensure that we prioritize our resources and focus more on our core search, ads and apps business. Lively.com will be discontinued at the end of December, and everyone who has worked on the project will then move on to other teams.
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