Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results.
What You Will Learn from This Book:
A lot of approaches are outlined in this book. Some of them, such as integrating a content management system with your site, are development intensive and could take weeks or months to implement. Others are as simple as filling our a form, checking a box, or installing a plug-in and can be done in minutes. The common thread they al share is that they help others find you online and, if implemented properly, can help you make friends, build community, get customers, and ultimately help your bottom line.
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