Mini-review & Competition: Return on Engagement

Content, Strategy, and Design Techniques for Digital Marketing

With this book you get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, social media optimization, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API’s are also covered in great detail.


Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results.

What You Will Learn from This Book:

A lot of approaches are outlined in this book. Some of them, such as integrating a content management system with your site, are development intensive and could take weeks or months to implement. Others are as simple as filling our a form, checking a box, or installing a plug-in and can be done in minutes. The common thread they al share is that they help others find you online and, if implemented properly, can help you make friends, build community, get customers, and ultimately help your bottom line.


Our friends from Focal Press are giving away 5 free books. All you need to do, to enter the competition is to continue the following line: "Content, Strategy, and Design Techniques for ..."

Send your answer to this e-mail address, before Wednesday the 19th of January 2011. Don't forget to include your post address and phone number (required for international shipping) in the e-mail.

Table Of Contents

Part 1: Strategy 

Chapter 1: The Grand Plan 

Chapter 2: On-site Strategy 

Chapter 3: Off-Site Strategy

Part 2: On-Site Techniques 

Chapter 4: Content 

Chapter 5: Design 

Chapter 6: Content Management systems 

Chapter 7: Development 

Chapter 8: The Blog 

Chapter 9: Really Simple Syndication 

Chapter 10: Email Marketing

Part 3: Off-Site Techniques 

Chapter 11: Social Media Overview 

Chapter 12: Social Media Optimization 

Chapter 13: Web Video Produ

Lubov Cholakova

Lubov CholakovaLubov has been with DMXzone for 8 years now, contributing to the Content and Sales departments. She is bringing high quality content in the form of daily blog updates, reviews, tutorials, news, newsletters,update emails and extensions' manuals. If you have a product that needs publicity or any other questions about the entire DMXzone community, she is the one you can contact.

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