Adobe and thePlatform Announced Video Alliance
January 26, 2011 by Rob Nijkamp Source article

Adobe Systems Incorporated and thePlatform announced a new alliance aimed at providing enhanced solutions for the delivery of online and mobile content with secure video management and publishing services for media publishers utilizing the Adobe Flash Platform.

Adobe thePlatform 

The Alliance

As part of the alliance, the companies will integrate the power of thePlatform’s mpx video management system with the Adobe Flash Platform leveraging Adobe Flash Access software – a content protection and monetization solution for online video, HTTP Dynamic Streaming for expanded content delivery options, and a simplified video management interface providing a complete toolset to publish secure premium video online and to mobile devices.

Extending Video Workflows with Joint Collaborations

The top 10 video sites in the United States use Adobe Flash technology, making it the number one format for viewing video on the Web*.  By leveraging thePlatform’s video management system, which serves numerous media companies and five of the largest TV service providers in the North America, publishers utilizing Flash Access can take advantage of new integrated features that provide a robust and flexible solution for protecting premium content that supports a variety of business models, including video-on-demand, subscription, electronic sell-through and rental. Integrated with HTTP dynamic streaming, this solution also enables an optimized user experience by adapting delivery to the available bandwidth.

Smartphones and Tablets

For mobile publishing, the companies have collaborated to provide significant integration so users can have an easy-to-use experience on touch screen devices. Utilizing support for Adobe Flash Player 10.1, thePlatform’s solution detects when consumers are accessing video from mobile devices running Google’s Android 2.2 (Froyo) and reconfigures thePlatform’s video player.

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