The New Google Analytics: Dashboards
One dashboard isn’t enough
Google introduces the first highlights of the new Google Analytics. The new version of Google Analytics is currently available in beta to a small number of Analytics users, but Google will be giving access to more users soon. The new dashboards is available in the new version of Google Analytics.
For most Google Analytics users, the dashboard is the first thing you see when viewing your reports. Dashboards in the new version of Google Analytics have been redesigned to be completely widget-based and highly customizable. There are four types of widgets: Metric, Pie Chart, Timeline, and Table. This gives you the ability to choose the visualization that best suits the data you want in your dashboard. The Dashboard uses a three-column layout, and you can customize the layout by dragging and dropping the widgets as you’d like.
- Metric - Shows the value of a metric and a sparkline of that metric over the selected time period.
- Pie Chart - Best suited for displaying breakdowns of a metric by a certain dimension. E.g., Visits by Browser Type.
- Timeline - A graph of any metric over time. You can also compare two metrics in the same graph.
- Table - Think of this as a mini-custom report. You can show one dimension with two metrics and up to 10 rows of data in a table.
A common request Google heard is that one dashboard isn’t enough. Users wanted the ability to customize multiple dashboards for different analyses. Thanks to the new Google Analytics platform, users will have the power to create multiple custom dashboards, up to 20 per profile. You might start with an overall “Company KPIs” Dashboard that includes the most important performance indicators for your company, then create an “SEO” Dashboard for your search engine optimization efforts, and a “Content” Dashboard that centers around the content of your website.
The core functionality for the new dashboards is ready for you to use, but this isn’t everything Google have planned for dashboards in the new version. Google decided to make its core features available to you first. For starters, Google still need to bring some of the features from the current dashboard over, such as the ability to share, email, and export a Dashboard.