Adobe Showcases Advances in Broadcast Workflows at IBC 2011
September 8, 2011 by Rob Nijkamp Source article
At the IBC 2011 Conference and Exhibition, Adobe Systems Incorporated is showcasing new video technologies and initiatives that are enabling media professionals to create, deliver and monetize premium video content across a myriad of platforms and devices.


Adobe Showcases Advances in Broadcast Workflows at IBC 2011

For content delivery, Adobe is announcing a new version of Adobe Flash Media Server that can now deliver Flash technology to Apple iPhone and iPad devices, a new version of Adobe Flash Access, a robust content protection solution that is available for the Android platform and showcasing widespread adoption of Adobe Pass, a TV Everywhere user authentication solution used by leading broadcasters. For content creation, Adobe is announcing the acquisition of certain assets of IRIDAS, a leader in high performance tools for digital color grading and enhancement of professional film and video; accelerated industry adoption of Adobe solutions for video creation, along with an expanded partner ecosystem.


“At Adobe we understand the issues professional broadcasters and media publishers face throughout the entire creation-to-delivery workflow, at a time when others in the industry are focusing on one piece of the puzzle or shifting their focus altogether,” said Jim Guerard, vice president and general manager for professional video and audio, Creative and Media Solutions Business Unit, Adobe. “Adobe is dedicated to helping our customers streamline their entire video workflows for any screen, and looking out for their bottom line with new ways to monetize their content on mobile devices.”

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