Chrome to Support Do Not Track Privacy Feature
Google Chrome will implement a technology for blocking behavioral ad targeting
Google Chrome joins the other popular browsers including Internet Explorer, Safari, Opera and Firefox that was the first to implement the Do Not Track technology developed by Mozilla and will finally allow users to choose if their behavior on the web is used for advertizing targeting. The plans of the company are to enable this privacy feature by the end of the year.
Do Not Track has been somewhat academic because it requires cooperation from Web sites to respect the feature. But Google, Microsoft, Yahoo, AOL, and other Internet powers just pledged to support Do Not Track on their sites, making the feature much more important.
The Wall Street Journal first reported the Chrome support for Do Not Track. The Journal also said Apple will make Do Not Track a standard feature in the Mac OS X 10.8 Mountain Lion operating system due to arrive this summer.