PayPal Is Rolling Out Its New “Mobile First” Website Globally
The design was first announced last month
PayPal, the eBay-owned online payments platform that made up some 40% of its $16 billion in revenues in 2013, has turned on a redesigned website — it’s biggest attempt yet at putting a contemporary, simplified face on one of the older services on the web (founded: 1998); and to introduce users to some of the newer features it’s hoping will take off, such as mobile and physical store payments.
The design was first announced last month but with little detail as to how the pages would look. Now, users in countries like the U.S., UK and France can see for themselves. On first arriving, a site visitor finds a much more simplified “front door” that is banked on a full-screen, 15-second silent video clip that changes with each visit (or each refresh). The clip is slick in a very familiar way, reminiscent of the video Facebook used to have to promote its Android launcher Home, along with the homepages of countless other apps. In the middle of the silent video is a single call to action (“send money now”, etc.).
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