Macromedia's improves marketing

Salesforce.com market leader in on-demand customer relationship management (CRM), announced that Macromedia has improved sales lead management and visibility into marketing campains. Macromedia has also integrated Salesforce.com with its front-end lead generation and back-end marketing systems to further streamline its sales force automation process.

Macromedia software helps millions of business users, developers and designers to create and deliver several products on several platforms. The delivery of this functionality requires an effective CRM solution to manage leads, increase visibility to opportunities in the pipeline and understand the impact of marketing campaigns and programs. 

With Salesforce.com, Macromedia is leveraging the benefits of a 17th generation CRM solution, as well as new innovations, including the Customforce.com tool for rapid, easy customization. Using Customforce.com, Macromedia has been able to adapt Salesforce.com to meet their unique needs.