Structuring a marketing case study or report for your assignment requires a clear and organized approach. Start with an executive summary that briefly outlines the case, objectives, and key findings. Next, introduce the background information on the company, product, or market situation. This section should give readers enough context to understand the challenges faced.

Then, move to the problem statement, clearly identifying the main marketing issues or opportunities. Follow this with an analysis section, using relevant marketing theories, frameworks (like SWOT, PESTEL, or Porter’s Five Forces), and data to evaluate the situation. After the analysis, propose a solution or strategy. This is where you present your detailed recommendations, supported by evidence and logical reasoning.

In the implementation plan, explain how your recommendations can be put into action, including timelines, resources, and potential obstacles. Finally, conclude by summarizing the key points and expected outcomes.

If you are completing a marketing plan assignment, ensure your report also includes measurable goals, target audience profiles, marketing mix strategies (product, price, place, promotion), and methods for evaluating success. Using a professional format, headings, bullet points, and visuals can make your case study or report more effective and easier to follow.