I am the owner of an online store. For quite a long time I have invested a lot of effort and money in it, but so far I absolutely do not see the result. I was advised to hire a SEO specialist and conduct a site audit. Is it really necessary? I can do it myself?

I’ve been working on the website marketing for a local business that installs laminate flooring in Bradford, and it’s interesting how even a few local SEO tweaks — like adding service area pages and getting reviews — made a noticeable impact in rankings and enquiries.

Website marketing involves various strategies to increase traffic and improve visibility. One of the most effective approaches is leveraging social media marketing services in Abu Dhabi to enhance brand awareness and engagement. Here’s how you can achieve successful website marketing:

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✔ Social Media Marketing – Engage your audience on platforms like Facebook, Instagram, and LinkedIn. Partnering with expert social media marketing services in Abu Dhabi ensures targeted campaigns and better reach.

✔ Content Marketing – Publish high-quality blogs, videos, and infographics to attract and retain visitors.

✔ PPC Advertising – Invest in paid ads on Google and social media for instant visibility and conversions.

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Hi @jiop tret,
Yes, website marketing is crucial, and you're not alone—many online store owners struggle to see results even after investing time and money. Hiring an SEO specialist can be a good idea, especially for a proper site audit, but you can start with the basics yourself if you're on a tight budget.

Here’s a quick plan:

SEO Audit – Use free tools like Google Search Console, Ahrefs (free version), or Screaming Frog to identify technical issues like broken links, slow load speed, or poor mobile experience. If it feels overwhelming, a specialist could definitely help streamline this process.

On-Page SEO – Make sure your product pages are optimized with the right keywords, meta descriptions, and headers. Use blog content to target long-tail keywords.

Off-Page SEO & Backlinks – Getting quality backlinks from niche-relevant websites can really boost your visibility. Try guest posting or creating shareable content.

User Experience (UX) Matters – Clean, fast, and visually appealing websites perform better. A surprising trick here: even your browser theme can influence how users and customers experience your brand—especially if you build a brand experience across platforms.

For example, if you’re promoting a visually creative niche (like gaming, anime, or design), you can create or suggest a custom Chrome theme that aligns with your brand. Sites like GThemes.org offer beautiful Chrome themes for inspiration—or even partnership if you're in a related niche. A browser theme might seem small, but it can make your brand more memorable and engaging to your audience.

Social Media + Email Marketing – Don’t forget to build a community on platforms like Instagram, Pinterest, and TikTok, and collect emails to run campaigns.

So yes, start with what you can do yourself, and bring in a pro when you're ready to scale or if the technical side gets too complex. Marketing is a long game, but the right steps now can build strong momentum.

Let me know if you'd like some SEO or theme-based branding ideas tailored to your store!

BeOnTop is the top digital marketing company in Oman, offering best digital marketing services Oman. We are among the top digital marketing agencies in Muscat

So, you've decided that your site needs promotion. What a great decision! After all, in the modern world, where competition on the Internet is growing every day, it is difficult to achieve visibility and attract the target audience without competent promotion. But where can you find those very specialists who will help your site take off?

There are plenty of options for ordering website promotion pbb.design/en/website-promotion/ . The main thing is to approach the choice consciously and not chase the lowest prices. After all, high-quality promotion is an investment in the future of your business.

BeOnTop is a top web development company in Oman, offering expert web design services. We are also a leading website design company in Oman, delivering exceptional results.

Hi there!

As the owner of an online store myself — https://paradisecaps.com — I’ve been exactly where you are. I spent months investing time and money into my business before I saw consistent results. So you're definitely not alone!

Here’s what I learned the hard way:

✅ A Site Audit & SEO ARE Worth It
Yes, you can do a lot yourself — and you should. But an SEO specialist can save you a ton of time by spotting issues you’d likely miss: page load speed, broken links, metadata problems, poor keyword targeting, etc.

I hired one to audit my site early on, and the insights were invaluable. That’s when I realized my product pages weren’t optimized for search (and Google didn’t even know some of them existed!). After applying basic SEO best practices, my traffic began to grow organically.

📈 What Worked for Us (Paradise Caps):
Optimized Product Pages – Each page has a clear headline, unique description (~3000 characters), and includes keywords customers actually search for (like “satin-lined scrub caps”.

Fast Load Times – Compressed images and minimal plugins = better rankings.

Mobile-First Design – Over 80% of our traffic is from mobile.

Useful Content – We wrote a helpful about page that shares our story, what makes us different, and answers common buyer questions.

Social Proof – Showcasing 8000+ 5-star reviews from Etsy helped build trust.

✍️ DIY Tips to Get Started
If hiring a specialist isn’t possible right now, start here:

Use Google Search Console – See what pages are indexed and how they perform.

Do Keyword Research – Use free tools like Ubersuggest or Ahrefs Free Tools.

Improve Product Descriptions – Make them helpful, detailed, and unique.

Optimize Images – Add alt text and reduce file sizes.

Create Helpful Pages – A blog or FAQ can improve engagement and SEO.

Remember: it’s not about overnight success. But a few smart changes can completely change your store’s visibility and growth curve.

Wishing you the best on your journey!