Lead management is the process of identifying potential customers and nurturing them through the conversion funnel to drive new business.
Key takeaways
A lead is a person or a group of people who are in a company’s target customer profile or who have expressed interest in your product or service.
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Once both the marketing and sales teams have determined that a lead has a good chance of becoming a customer, they become an opportunity with an associated dollar amount.

Lead scoring is used to determine the value of a specific lead and how the company should interact with them.

Lead management software, also known as marketing automation software, streamlines the sales process and improves communication between marketing and sales.

Lead management is a process of acquiring and organizing lead information and managing interactions with them. It involves capturing leads from multiple sources, qualifying them, distributing them to sales reps, tracking and recording online and offline interactions, such as emails, ad clicks, website visits, phone calls, and face-to-face meetings.

Lead management helps companies understand customers’ pain points and requirements. And by doing so, they can propose a solution that can serve their customers’ needs.

Lead management binds your lead generation efforts with sales opportunities by collecting leads from several sources into one platform along with necessary information like source, campaign name, etc.

The first step is understanding what lead management is. It's the process of tracking, managing, and building solid relationships with prospects from the very start until their successful conversion. This is where Leadmanagement.reviews comes in. They've analyzed 100 providers offering lead management services and have narrowed down the best ones for you. With their expertise, you can confidently choose a software that will optimize your lead management process and help your business grow.