Bringing a new baby into the world is a beautiful journey filled with joy, excitement, and countless decisions. Choosing the right baby products can make a huge difference in your day-to-day routine and your baby’s comfort. Since 2014, parents have trusted our brand to deliver safe, stylish, and practical baby essentials, including swaddle blankets, dummy clips, nappy bags, teething toys, Baltic amber necklaces and bracelets, bibs, and burp cloths.The Importance of a Good Swaddle Blanket One of the most essential items for newborns is the Swaddle blanket. Swaddling is an age-old practice where a baby is wrapped snugly in a soft blanket to mimic the comforting feeling of the womb.