I am the owner of an online store. For quite a long time I have invested a lot of effort and money in it, but so far I absolutely do not see the result. I was advised to hire a SEO specialist and conduct a site audit. Is it really necessary? I can do it myself?

I’ve been working on the website marketing for a local business that installs laminate flooring in Bradford, and it’s interesting how even a few local SEO tweaks — like adding service area pages and getting reviews — made a noticeable impact in rankings and enquiries.

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Hi @jiop tret,
Yes, website marketing is crucial, and you're not alone—many online store owners struggle to see results even after investing time and money. Hiring an SEO specialist can be a good idea, especially for a proper site audit, but you can start with the basics yourself if you're on a tight budget.

Here’s a quick plan:

SEO Audit – Use free tools like Google Search Console, Ahrefs (free version), or Screaming Frog to identify technical issues like broken links, slow load speed, or poor mobile experience. If it feels overwhelming, a specialist could definitely help streamline this process.

On-Page SEO – Make sure your product pages are optimized with the right keywords, meta descriptions, and headers. Use blog content to target long-tail keywords.

Off-Page SEO & Backlinks – Getting quality backlinks from niche-relevant websites can really boost your visibility. Try guest posting or creating shareable content.

User Experience (UX) Matters – Clean, fast, and visually appealing websites perform better. A surprising trick here: even your browser theme can influence how users and customers experience your brand—especially if you build a brand experience across platforms.

For example, if you’re promoting a visually creative niche (like gaming, anime, or design), you can create or suggest a custom Chrome theme that aligns with your brand. Sites like GThemes.org offer beautiful Chrome themes for inspiration—or even partnership if you're in a related niche. A browser theme might seem small, but it can make your brand more memorable and engaging to your audience.

Social Media + Email Marketing – Don’t forget to build a community on platforms like Instagram, Pinterest, and TikTok, and collect emails to run campaigns.

So yes, start with what you can do yourself, and bring in a pro when you're ready to scale or if the technical side gets too complex. Marketing is a long game, but the right steps now can build strong momentum.

Let me know if you'd like some SEO or theme-based branding ideas tailored to your store!

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