Hello everyone,

I'm currently working as an SEO specialist and have a question for those more experienced in the field. I’ve been optimizing websites for a while, but I'm wondering: what are the most effective strategies to improve organic rankings in 2024?

I know content quality, backlinks, and technical SEO are key, but I'd love to hear your thoughts on emerging trends like AI content, Core Web Vitals, or E-A-T factors. What has worked best for you recently? Any tools or techniques you swear by for faster and more sustainable ranking improvements?

Looking forward to your insights!

In 2024, improving organic rankings requires a focus on several key areas. Core Web Vitals are still crucial, so make sure your site is fast, mobile-friendly, and provides a smooth user experience. AI-generated content can be helpful, but it needs to be high-quality and valuable to users—Google values expertise and relevance. If you’re looking for professional help, an SEO Rotterdam expert can help tailor your strategy to local market needs and trends. E-A-T (Expertise, Authoritativeness, Trustworthiness) is essential, so invest in authoritative content and earn credible backlinks. It's not just about the quantity of links but their quality. Additionally, on-page SEO still matters: optimize title tags, meta descriptions, and internal linking to improve crawlability and engagement. Using tools like SEMrush, Ahrefs, Google Search Console, and PageSpeed Insights will help you monitor and improve these factors.