Are you consistently measuring key performance indicators such as engagement, lead cost, customer acquisition, and revenue growth to evaluate and improve your marketing efforts?

Tracking key performance indicators is a common way to evaluate marketing performance. These metrics can include anything from engagement rates to revenue growth, depending on business objectives.

Yes, tracking KPIs is essential for us. We closely monitor metrics like player retention, session length, and conversion rate to understand how our players are engaging with the game. After reading Inside the Making of BitStarz Treasures , I realized how important it is to track both macro and micro KPIs. While the overall revenue is key, it's the smaller data points—like which feature or level players get stuck on—that help refine the experience and boost retention.